Published on

Another NFT project launches its own token and Airdrops 30% of the total supply

Authors

Doodles NFT continues in the footsteps of Pudgy Penguins, Degods, Azuki to launch their own tokens for their projects, while adding more value to the community through airdrops.

On February 13, the NFT project Doodles announced plans to launch DOOD tokens on the Solana blockchain. According to the latest announcement, the Doodles team said it will expand the DOOD token to Layer 2 Base, the blockchain platform incubated by Coinbase.

This helps expand the usability and liquidity of tokens in the wider ecosystem.

With a total token supply of 10 billion, DOOD will be distributed as follows:

  • 30% is distributed to the Doodles community
  • 25% goes to the ecosystem development fund
  • 17% granted to the development team
  • 13% allocated to the group “new blood” (new members)
  • 10% used as liquidity
  • 5% is owned by the company.
Invite your friends
Tokenomics by DOOD

Doodles is the latest NFT project to issue its own token, following on the heels of Pudgy Penguins, the brand that launched PENGU tokens in December 2024 on Solana with a total supply of 88,888,888,888 tokens.

Originally, Doodles was an NFT collection of 10,000 pieces. But now the project has expanded to many other areas such as animation, music.

 

Doodles NFT also partnered with McDonald's on the “Good Mornin'” campaign, introducing limited-edition coffee cups with designs from Doodles and launching Marley Bleu's “Good Mornin'” song, produced by Pharrell Williams.

Invite your friends
Communication milestones of the products that Doodles launches

In addition, Doodles NFT expanded its activities into the entertainment sector with the production of the animated film “Dullsville and the Doodleverse”. The film is produced by animation studio Golden Wolf, acquired by Doodles in January 2023, and is directed by Scott “Burnt Toast” Martin, co-founder of Doodles.

Pharrell Williams, Brand Director of Doodles, acted as music producer for the film. It also featured famous artists such as Lil Wayne and Coi Leray, both of whom contributed voices to the characters in the film.

To date, the market has had more than 5 NFT projects launching their own tokens, including Bored Ape Yacht Club (BAYC), Milady Maker, DeGods, Pudgy Penguins, Azuki, and Doodles.

Invite your friends
NFT Trading Volumes on Ethereum. Source: The Block

In the first half of 2024, trading volume peaked around March, with some times exceeding $200 million. This is a period in which the market remains hot, with the active participation of large NFT collections such as Azuki, Bored Ape Yacht Club (BAYC), Milady, Pudgy Penguins, and Doodles.

However, from June-November 2024, the market gradually weakened, leading to a marked decrease in liquidity. Trading volumes fell sharply, reflecting the cautious sentiment of investors as the NFT market lost traction compared to the previous period.

Heading into early 2025, the NFT market experienced a surge in growth. In January, the volume of some day trading exceeded $200 million, the highest level since the beginning of 2024. If this trend continues, NFTs could make a strong comeback in 2025, especially as OpenSea is mulling the launch of its own SEA token.

Invite your friends
Doodles NFT price drops slightly after news of token launch. Source: Coingecko

In the period from 02/09/02, the total trading volume of Doodles reached 2.46 million USD. At the same time, the NFT price remains at 4.4 ETH, down 80% from the 2022 peak and showing no signs of upside after the news of the DOOD token launch.