Yi He, co-founder of Binance, shares about YZi Labs and comments on the market

Recently, Yi He, co-founder of Binance, shared a post on social media, addressing many important aspects such as the relationship between Binance and Binance Labs (now renamed Yzi Labs), the situation in the cryptocurrency market, rumors, and also her personal experiences.

Relationship between Binance Labs (Yzi Labs) and Binance

Yi He stated that Binance Labs has been renamed Yzi Labs e funciona completamente independiente. She stressed that Ella Zhang is the main person in charge of Yzi Labs, and CZ (Changpeng Zhao, former CEO of Binance) only serves as joint supervisor.

According to Yi He, although Labs has invested in thousands of projects, only a very small percentage of them are listed on the Binance exchange. She reaffirmed that from the very beginning, Labs and Binance were two separate teams, operating and making decisions independently of each other.

Regarding the issue of coin listing, Yi He acknowledged that the willingness of projects to spend coins/tokens to airdrop for Binance users could be a factor to consider. However, she also stressed that the listing process on Binance has multiple layers of security and censorship to ensure transparency.

Yi He called on the community to monitor and provide evidence if it detects any bribery from Yzi Labs or Binance employees. She pledged to deal harshly and bring violators before the law.

During his AMA on February 3, 2025, Yi He also revealed that Binance currently has two US law enforcement coordinators. Over the past two years, Binance's internal audit department has conducted more than 120 investigations, fired more than 60 people for violations and recovered a total of $30 million in illegal proceeds. There are currently two cases in the process of proceeding and prosecution.

Investors identify themselves as Yi He's “best friends”

Yi He also mentioned rumors that there were many people claiming to be close friends, friends, or even relatives of her to take advantage of the relationship for personal gain.

She said she has repeatedly denied these rumors, but it seems that people still prefer to believe stories about “back doors” or “special relationships.” Yi He affirmed that YZi Labs is always welcoming and willing to cooperate with any organization or project, and she wishes everyone in the industry to be able to become “best friends” of YZi Labs.

Yi He also shared that she always listens to feedback from users, regardless of whether they are individual investors or industry experts. She is ready to receive all comments to improve the performance of Binance and YZi Labs.

Cryptocurrency market situation

Yi He, as a BNB holder, believes in “value investing” and assumes that real value will create prices.

She noted that the crypto market in 2024 is seeing growth thanks to the participation of traditional financial institutions and the introduction of ETFs. However, the biggest problem of the current market, according to Yi He, is the lack of “efficient/quality assets”.

She also analyzes changes in market cycles. In the 2017 cycle, projects focused on infrastructure construction. By 2021, DeFi, Metaverse, and GameFi emerged, but the value of these coins generally did not grow as expected.

Yi He said 2024's growth was driven by external factors and urged developers to create tokens of real value, rather than just governance tokens or meme coins.

Thinking about value in the cryptocurrency market

Yi He expressed concern that the cryptocurrency market is lacking in real values. She argues that many projects focus only on forms of interaction on blockchain or “x to earn” models that fail to produce truly valuable products or services.

According to her, the innovation of the model can generate momentary attention, but if it does not generate real value, the project will eventually fail.

She also criticized the current way of issuing tokens, which allows founders to easily get rich after the TGE event. Yi He questioned whether how many of them could keep the original goal and actually become “value creators.”

About public opinion and criticism

Yi He shared about his experiences with slander and false rumors. She cited the example of a Reddit post that made up a story about her discrimination against a businesswoman, or a rumor about “giving away underwear” that had caused a stir.

Yi He admits that in the past she often tried to explain all misunderstandings, but later she learned to turn negative things into motivation for self-development.

She also mentions being a woman in an industry where gender stereotypes persist. She said she needed to constantly prove herself and called on people to provide evidence of corrupt practices or insider dealing.

Yi He's post covered many important issues in the cryptocurrency market, from the relationship between Binance and Labs, the market situation, rumors and personal experiences. She called for transparency, accountability and a focus on creating real value.

She also showed resilience and determination to overcome difficulties and criticism to contribute to the growth of the cryptocurrency industry.