Memecoin KEKIUS splits 3 after Elon Musk renames X

On the morning of 01/01/2025, Kekius Maximus fever quickly became a nightmare when Elon Musk changed the name of his profile on X from “Kekius Maximus about Elon Musk”. The move immediately plunged KEKIUS into a violent sell-off, with its capitalisation plummeting from $400 million to $87 million in just 12 hours.

Earlier on December 31, 2024, the crypto community received a stir when Elon Musk unexpectedly renamed his Twitter profile to “Kekius Maximus”. With just one small, but symbolic move, he created a widespread FOMO (fear of missing opportunities) effect, causing investors to rush to find and invest in the memento associated with the name.

In which, Kekius Maximus (KEKIUS), a memenoin on Ethereum, has become the brightest star, reaching a market capitalization of $400 million in just under 24 hours, up more than 25 times from the original price.

This event not only marks a dizzying wave of growth, but also reflects the incredible extent of Elon Musk's influence on the crypto market, especially the memento coins that rely heavily on community attention.

Numerous retail investors and traders quickly jumped into the game, hoping to make quick profits from the craze. However, when there is no real development story or basis, the entire growth momentum of KEKIUS is driven entirely by the attention that Elon Musk generates.

KEKIUS' FOMO phenomenon is not the first and certainly not the last in the crypto world. In fact, many memencoins have been driven entirely by external factors such as a tweet, an icon, or a media event. But it's worth noting that when that attention disappears, the value of these tokens will also fall freely.

The KEKIUS event highlighted that in the crypto market, growth spurts based on unsustainable factors such as FOMO and hype are often fragile.

Investors, especially those caught up in the FOMO spiral, need to be clearly aware that “not everything that glitters is Gold.” This event not only clarifies the risks of investing based on rumors, but also shows that, despite the rapid growth rate, mekoin such as KEKIUS cannot escape the harsh rule of rejection of the market.

In the past, Elon Musk has repeatedly roiled the crypto market, especially with the memento coins. The most typical is Dogecoin (DOGE), the cryptocurrency that he “mocked” through a series of tweets. Musk's remarks, whether as simple as a dog symbol or a joke, were enough to cause the price of DOGE and cat coins to skyrocket.

The Kekius Maximus may be back, but to truly grow sustainably, the project needs to stand on its own instead of relying solely on pump-blowing from a KOL, whether it's Elon Musk. To achieve this, the project needs to learn the leading memento coins like Pepe, Dogecoin... to build a strong enough fan community or develop products with real value.

As an example from PEPE, a memento derived from the popular Internet meme Pepe, the token is still holding its price well after a strong pump thanks to its large and cohesive community. This is what Kekius Maximus needs to aim for if he wants to survive and thrive for the long term.